The Business of Sports with Rick Schnall

Join us for an exclusive lunchtime conversation with Rick Schnall, co-owner of the Charlotte Hornets and co-president of private equity firm Clayton, Dubilier & Rice, as he takes you behind the scenes of the sports industry. From the complexities of managing an NBA franchise to the business strategies that drive team success, this discussion will provide a unique look at the high-stakes world where athletics and business inter-sect.

Moderated by Jeff Longo, professor of Sports, Entertainment, and Event Management at Johnson & Wales University, this engaging session will explore the economic impact of professional sports, the evolution of fan engagement, and what it takes to build a winning organization—on and off the court.

Perfect for business professionals and sports enthusiasts alike, this event is a must-attend for anyone interested in the game behind the game.